Paid Ads Management

Google, Microsoft, Meta, and ChatGPT ads managed by the same team that builds and maintains the pages your clicks land on.

Ads

Ads that bring leads, run by people who also own the landing page

We plan, build, and manage paid campaigns across Google, Microsoft, Meta, and ChatGPT. Because we also build and maintain websites, every campaign comes with landing pages that match the ad, tracking that actually works, and fast fixes when something needs to change.

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Best fit for

Local service businesses, professional offices, and stores that want a steady flow of calls, form fills, and orders, and are tired of juggling a separate ads agency and web developer.

Platforms we manage
Google Ads
Search, Performance Max, remarketing, Local Services
Microsoft Ads
Bing search, often cheaper clicks for the same intent
Meta Ads
Facebook and Instagram for awareness and retargeting
ChatGPT Ads
Early-mover placement where customers now ask questions
Want to show up in AI answers organically too?
SEO & AEO services

What management includes

Everything it takes to turn budget into leads, month after month.

Plan - Build - Optimize
Campaign structure

Clean account setup, sensible budgets, location and schedule targeting that fits your service area.

Keywords and audiences

Ongoing keyword and audience management, including the negative keywords that stop wasted spend.

Ad copy testing

Headlines and descriptions tested continuously so the best-performing message wins your budget.

Landing page alignment

Pages that match the ad's promise, built and updated by us, so clicks convert instead of bouncing.

Conversion tracking

Tag Manager, GA4, and call and form tracking wired in from day one, so we optimize on real leads.

Monthly reporting

A plain-English report and a call each month: what we spent, what it produced, what we change next.

The difference when ads and website are one team

The usual setup
Two vendors, one gap
  • The ads agency asks the web developer for a landing page and waits weeks
  • Tracking is "the other vendor's job", so it never quite gets finished
  • When leads dip, each side blames the other
  • You pay two invoices and play project manager in between
The Vaccaro IT setup
One team, closed loop
  • Landing pages ship and change in days, because we build them ourselves
  • Tag Manager, GA4, and Microsoft Clarity installed and verified by us
  • One owner for the whole funnel, from click to contact form
  • One invoice, one monthly report, one accountable team
  • A client portal where you track requests, reports & invoices

Ready to get more from your ad budget?

Tell us what you sell and where you want customers from. We'll review your current setup and come back with a clear plan.

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Frequently Asked Questions

Common questions about this topic.

Google Ads is our lead platform, and we also manage Microsoft Ads, Meta Ads (Facebook and Instagram), and ChatGPT ads. We recommend the mix based on where your customers actually are, not on what is trendy.

Campaign structure and settings, keyword and audience management, negative keywords, ad copy testing, budget pacing, landing page alignment, and a monthly report with a call to walk through results and next steps.

Because clicks are only half the job. When the ads team and the web team are the same people, landing pages get built and fixed in days instead of weeks, tracking actually gets installed, and nobody points fingers when leads dip.

No. Ad spend is paid directly to the ad platforms from your own account, so you always own your accounts and your data. Our fee covers strategy, build, management, and reporting.

Search campaigns can produce leads in the first weeks, but expect 60 to 90 days of data gathering and tuning before performance stabilizes. We set clear expectations up front based on your budget and market.